About this product

Merle Norman Hex Roll-On Deodorant is a 60 mL / 2 fl oz long-wear liquid roll-on antiperspirant deodorant from Merle Norman Cosmetics, the Los Angeles studio-retail cosmetics house that has been in business since 1931. The dusty-rose bottle with a white ribbed cap is the current retail presentation; French secondary text on the front reads "Deodorant a bille longue tenue", so the same pack serves bilingual markets. The packaging claims are short and specific: dermatologist tested and oil-free. Merle Norman's own product page adds gluten-free and describes it as a fast-drying, mild silky formula that glides on for long-lasting protection, with aluminum chlorohydrate as the antiperspirant active. Directions on the back of the bottle: tip the bottle and roll gently onto the underarm, allow to dry, do not apply to broken or abraded skin, and discontinue if a rash develops. What is in the box: one 60 mL bottle, no carton - this is a single retail unit sold as-is. Who resells it: beauty and personal-care resellers, salon and spa retail counters, discount-beauty and closeout channels, and marketplace sellers who stock heritage American cosmetics brands. Merle Norman sells primarily through its own studio network, so the brand carries name recognition with an older US customer base while rarely appearing on general marketplaces - which is exactly the gap a wholesale buyer can work. Low unit cost, small cube, non-fragile, and a genuine "Made in U.S.A." origin line on the pack, which is a real selling point in categories where almost everything is imported. One caveat for listing: no barcode was visible on the bottle in the showroom photos, so the UPC field is left empty rather than guessed.

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